BMW North America Partners with Uptown Magazine at the Oscars.

Woodcliff Lake, NJ / Los Angeles… Teaming up with Uptown Magazine, BMW of North America will sponsor events during Oscar week, including a golf clinic and a special event honoring the talent behind the film Precious. These events serve as the launch of a year-long marketing relationship between BMW and Uptown Media Group that includes special events in the arts, fashion and sports communities, sponsorship and advertising.

"We are happy to sponsor these events in recognition of the outstanding contributions African Americans have made to Hollywood," said Jack Pitney, VP Marketing, BMW of North America.[keep reading]

"Uptown Magazine is thrilled to be a significant component of BMW's Joy initiative for 2010. Our yearlong integrated marketing campaign includes in-book, digital, event and television opportunities to spread BMW's message to the affluent African American consumer," said Len Burnett, Co-Founder and Group Publisher, Uptown Media Group. "The series of events kick off in Los Angeles on March 4th with a private golf clinic and a pre-Oscar celebration of Black Hollywood with Academy Award Nominee Lee Daniels," he added.

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