BMW of North America Returns as Exclusive Automotive Partner of M·A·C & Milk During New York Fall/Winter 2010 Fashion Week

Woodcliff Lake, NJ – February 11, 2010... New York Fashion Week kicked off today with BMW of North America returning as the exclusive automotive partner of M·A·C & Milk and its series of shows, presentations and special events. BMW will provide a chauffeured fleet of luxurious new BMW 5 Series Gran Turismo vehicles to transport designers to M·A·C & Milk during New York Fall/Winter 2010 Fashion Week (February 11 - 18).

Now in just its second season, M·A·C & Milk has already made significant strides in furthering the evolution of Fashion Week in New York, by providing designers with accessible multilayered support – from a dynamic space for their shows, presentations and special events to M·A·C makeup artistry and product support. This enables not only established, but also emerging designers to showcase their work on one of the industry’s biggest stages– New York Fashion Week.

“BMW has a rich history of supporting artists and designers, and we’re proud to continue that tradition through our ongoing support of M·A·C & Milk,” said Jack Pitney, Vice President of Marketing, BMW of North America. “Like our partners at M·A·C & Milk, we too see tremendous value in providing the designers of today and tomorrow with the freedom and flexibility they need to share their creative visions and collections.”

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